In the fast-paced world of influencer talent management, staying ahead means constantly evolving and lately, that’s meant learning how to work with AI. It’s not about replacing people; it’s about giving ourselves sharper tools to work smarter, faster, and more creatively.

How We Use AI

We’re integrating AI into several parts of our workflow: from drafting brand pitches, recapping campaign results, and analyzing contracts, to identifying new partnership opportunities based on influencer content. AI has also become an extra pair of hands (and eyes) whether it be Google Gemini on a meeting taking notes and recapping it for us or using Agentio to help increase deal flow.

How AI Helps Us Day-to-Day

Our days are packed with negotiating deals, tracking deliverables, managing timelines, and keeping talent informed and empowered. AI helps by:

• Speeding up administrative tasks so we can focus more on strategy and relationship building
• Summarizing long email threads
• Helping us write and refine proposals, emails, and strategy decks faster
• Offering insights to better understand what trends (marketing, social, etc.) are resonating online

Looking Forward

The goal isn’t to let AI take over, it’s to work alongside it to elevate what we already do best. As platforms, audiences, and trends evolve, so will the ways we use AI. We're excited to have a tool that helps us do the heavy lifting while keeping our personal touch front and center.